We’re a remote design studio specializing in building brands with personality and playfulness.

We work with passionate teams around the world to build thoughtful design systems that connect deeply and last longer than trends.

At Seriously Good, we’re not just here to make things look nice (though we do that too). We’re a human-first design studio rooted in intention, personality, and play. From bold startups to legacy food brands, we partner with teams who give a damn — about their product, their people, and how they show up in the world. Whether we’re designing a fresh brand identity, a scroll-worthy email, or packaging that stops people mid-aisle, our work is grounded in thoughtful strategy and storytelling that sticks.

Founded by a designer who believes design should feel as good as it looks, Seriously Good is about more than deliverables — it’s about relationships, trust, and a shared ambition to create work that’s equal parts smart and soulful. We keep things personal, playful, and just the right amount of weird — because at the end of the day, that’s what makes brands unforgettable.
Our work is

Personal

No two brands are the same, and neither are our projects. We adapt to each client’s unique world—no cookie-cutter styles, no one-size-fits-all design. Our job is to bring your personality to life, not ours.

Human

We care about the work. We connect emotionally to a project, and this resonates in the outcome. At Seriously Good, we prioritize working with small businesses, quirky products, and independent freelancers.

Playful

Good design stays with us. Often because we like how it feels. Our designs are fun; they have energy.

Mindful

Details matter. At Seriously Good, we value details you may not have considered. To us, everything is important—from an email to the design of your logo.

Think we’d make a great team?

We’d love to hear more! Let’s chat about how we can bring your vision to life.

Let’s Get Started!
Meet the Founder

Seriously Good was founded by designer Danielle D’Onofrio—a creative with bold instincts, a love for flavor (both literally and metaphorically), and a deep belief in design that feels like something.

Danielle started freelancing in 2019, still figuring out her creative voice. With every brand she touched, every visual system she built, she got a little closer to what she really loves: personality-packed design with edge, energy, and just the right amount of indulgence. If there’s one world that brings all her passions together, it’s CPG—especially food and beverage.

It all goes back to the kitchen. Danielle’s first love was cooking, where the visuals mattered as much as the flavors. Even as a kid, she approached food like a creative playground—equal parts resourceful, expressive, and over-the-top. Today, she mostly cooks for her partner (a tough critic), and the highest praise she can get? A full-mouth, eyes-closed “That’s seriously good.”

That moment—that visceral response—is the goal behind every project. Not just good enough. Not just aesthetic. But so thoughtful, flavorful, and satisfying that people feel it.

Seriously Good is the evolution of Danielle’s career into a focused creative studio, dedicated to helping small-scale food and beverage brands stand out and stand tall. She’s especially drawn to mission-driven companies that share her values—whether that’s sustainability, ethical production, or women-owned grit. The kind of brands she’d buy herself. The kind she believes in.

Danielle’s aesthetic is informed by a deep appreciation for environments, mood, and storytelling. Raised in New Jersey, she remembers feeling disenchanted by the visual blandness of strip malls and cookie-cutter chains—and wanting to create something more expressive, more alive. That instinct toward boldness shows up in everything she does—from the way she dresses to the way she builds brands.

To her, boldness is care. It’s originality. It’s making the most of the moment—and the materials. That same belief shapes Seriously Good: a studio that believes quality is holistic, personality is power, and the best brands don’t blend in.

Still Unsure?

Here’s what some of our subscribers have to say!
“Danielle is an amazing and versatile designer! She’s been an indispensable asset to Fishwife, helping us build and refine the brand across all touchpoints—from emails to packaging to social content. The design subscription has been a fantastic way to have consistent access to her talents, making our creative process so much smoother and more cohesive.”
“The design subscription was perfect for our weekly email needs, and working with Danielle was an absolute delight! She quickly understood each request, executed with great attention to detail, and responded swiftly to feedback. We especially loved the color and energy she infused into our marketing materials—it gave our overall look and feel the refresh it needed!”
“Danielle exceeded expectations on the Holsem Coffee rebrand, seamlessly blending premium branding with customer psychology. She brought both creative direction and hands-on support, making a huge impact on our startup’s e-commerce launch. Her talent, energy, and positivity made her a joy to work with!”