Apéritif is the essential supplement for all of life’s celebrations—taken before or after a night out to help you wake up feeling refreshed and recharged. Crafted with potent antioxidants and liver-supporting ingredients, it’s wellness that meets indulgence, head-on.

We partnered with the founders to shape the Apéritif brand from the ground up, starting with a thoughtful brand strategy rooted in effortless sophistication, playful energy, and modern wellness. The result is a brand that celebrates feeling good—without guilt. We developed a comprehensive brand guideline to guide visual and verbal identity across all touch-points and designed packaging that brings the product’s elevated yet approachable ethos to life.