We partnered with Taste of Smithfield to elevate their flagship restaurant in Smithfield, VA. We began by refining their branding to better reflect the warm, Southern comfort vibes of the space. From there, we completely overhauled their website, prioritizing a fresh, user-friendly experience. Nestled in the heart of historic downtown Smithfield, the restaurant blends Southern-inspired cuisine with the legacy of Smithfield ham, offering both a memorable dining experience and a curated retail shop.

The new website brings this duality to life through a warm, polished visual language that reflects the brand’s heritage and hospitality. Content was restructured to highlight key offerings, share the brand story, and make essential details like hours and location easily accessible. The result is a cohesive, modern web experience that captures the spirit and flavor of Taste of Smithfield.